Setting the scene Marketers have been given an impossible task. They are being asked to grow the business in the face of a shifting landscape and terrifying amounts of uncertainty. CEOs and CFOs want certainty and an inexorable march of growth, but they don’t give marketing teams the tools and support they need to achieve it. It is time for a new system that harmonizes reporting, experimentation, validation, optimization, and planning – one that continuously forecasts, recommends testing and expansion opportunities, and validates itself in real-time. https://youtu.be/1qfQ29QYQ6I How did we get here? Marketing teams are under immense pressure to grow efficiently. CEOs and investors demand accountability and consistent growth, while CFOs and COOs want certainty: they want a budget they…