Actioning the Model Output with On-Platform Functionality
Input your goal and per-channel and total budget spend constraints, and receive a budget that is optimized for your selected target (profit, ROI, or revenue)
Budgets are shrinking, and you need to know what channels you can pull spend from that will have the least impact on revenue.
What channels drove our revenue last week?
Recast measures your incremental media-driven revenue, revenue driven by promotion and key dates, and the revenue that would have occurred in the absence of media spend (organic/base sales).
What Was My ROI by Channel?
Recast has put the world’s top statisticians to work on solving the problem of marketing measurement so your team can focus on taking action.
Have a unique problem? We love that.
We are working to create the most flexible and accurate model possible, so we’ll have our team of PhD data scientists build your solution into our product.
Need a good read on a particular channel, or generally want to narrow your ROI confidence bounds? We will provide recommended spent to maximize data variation while minimizing risk.
Interpretation and Action
There is nothing we care about more than providing useful, actionable information. Our onboarding program gets most teams ready to answer 80% of their questions. For the other 20%, we are available to help with ad hoc meetings and detailed emails.