When Promo Codes Aren’t Enough: Measuring Influencer Campaigns with Marketing Mix Modeling

This post talks about how to do Marketing Mix Modeling when you’re investing heavily in influencer marketing. We teamed up with the Influencer Marketing experts at Modash to outline the scale of the problem and how to fix it.

You can read the post in full here:

> When Promo Codes Aren’t Enough: Measuring Influencer Campaigns with Marketing Mix Modeling

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