Recast Case Studies
How leading brands are using Recast to eliminate wasted marketing spend,
forecast reliably and understand the true incrementality of their marketing efforts.
How the LA Times operates an incrementality system with Recast.
The Los Angeles Times onboarded with Recast in September of 2023 to address questions they had around the true incremental impact of their marketing efforts and the portions of their business being driven by paid marketing vs. organic demand.
Since that time, the LA Times has driven serious improvements in marketing performance: paid CPA is down 30-40% YoY while paid media’s share of conversions has increased. But these changes didn’t happen overnight. The LA Times has taken careful steps to stress test their Recast models, validate their output, and build confidence in the platform throughout their organization.
GetYourGuide turned to Recast to measure incrementality and form their 2025 Learning Agenda.
GetYourGuide is a complex business, operating in many countries with a broad mix of paid media channels, and in October 2023, they onboarded Recast MMM to gain a holistic view of marketing’s true, incremental impact.
Recast has since become a central platform for GetYourGuide to understand media performance across their markets, form an experimentation roadmap and take an iterative approach to planning future marketing investments.
Lume turned to Recast for always-on incrementality measurement.
The Lume team is deeply focused on incrementality, which meant their expanding channel mix, suite of products and lines of distribution presented more than a few media measurement challenges.
Lift testing, with its slow pace of learnings and natural limitations on certain channels, only got Lume so far. They turned to Recast for always-on incrementality measurement, valuing the platform’s speed, rigor and transparency.
PODS moved from legacy MMM to modern, always-on MMM with Recast.
With a complex media mix and focus on measuring incremental new customers, PODS began their MMM journey with a legacy vendor. They soon sought a solution that could be used for in-flight media optimization and planning, and quickly landed on Recast’s modern MMM platform.
Since that time, Recast has become a trusted source of truth at PODS for measurement and media planning.
Daily Harvest solved compounding media measurement problems with Recast.
Doubts about an internal MTA tool, expansion into brick-and-mortar stores, and a renewed focus on efficiency… The Daily Harvest team had a lot on their plates when they first came to Recast.
Over the last two years, Recast has helped Daily Harvest resolve these measurement challenges, and has become their go-to platform for marketing planning & driving efficient new subscriber growth.
Negative Underwear found their source of measurement truth with Recast.
Negative Underwear struggled to measure the incrementality of their existing media channels and in-platform metrics summed to 2.5x actual sales.
They turned to Recast to measure the true performance of their media mix, understand the seasonality of their business and save millions in wasted ad spend.
How Mockingbird Measures True Incrementality with Recast
Mockingbird needed a holistic approach to marketing and incrementality measurement, so turned to Recast’s MMM platform.
Recast has become a pivotal part of Mockingbird’s business, providing a holistic source of truth for their marketing performance and helping them forecast their business as they scale into new channels.
