We’re on a mission to rid the world of wasted marketing spend

Recast is built by scientists, for marketers. We are committed to using the world’s most advanced techniques and technologies to solve the most important problems in marketing measurement.

Recast makes marketing more effective

Billions of dollars are wasted every year on ineffective marketing spend. These dollars flow from innovators, investors, and entrepreneurs into the coffers of some of the world’s largest companies.

Wasted marketing dollars barrage consumers with advertisements for products they’ll never purchase, and crowd out the messages for products that might actually be useful. By helping marketers better measure and optimize their marketing budgets, Recast is helping businesses grow more profitably and invest more money in improving products rather than wasting money on useless advertisements.

Our mission
Effective marketing

Effective marketing requires deep empathy with customer problems, creative genius, and, critically, the ability to accurately measure what’s working in a world that’s constantly shifting under our feet. Unfortunately, today’s marketers are flying blind trying to piece together disconnected and biased data sources into a coherent whole. Marketers need tools that are unbiased, accurate, and actually answer the questions that will help them make better marketing decisions. Recast is building exactly those tools.

Recast is built by scientists, for marketers. We are committed to using the world’s most advanced techniques and technologies to solve problems for marketers.

We take our jobs as scientists seriously: we are committed to pursuing the truth in all its glory and we don’t shy away from uncomfortable truths (even if it means telling a customer something they don’t want to hear). By providing an independent and unbiased assessment of marketing performance, Recast gives marketers a central source of truth they can trust.

Operating Principles

Play to win

Play to win

We are building Recast to be the best marketing platform on the market. Period.

Take action

Take action

At Recast we have a bias toward action. If something’s broken, fix it. Don’t wait to be told what to do.

Move with urgency

Move with urgency

Building a company is a race against the clock. At Recast we move fast to get ahead.

Improve the system

Improve the system

We don’t blame individuals for mistakes. Every error is an opportunity to fix tools to improve future performance.

But stay flexible

But stay flexible

Too much process limits innovation. At Recast we are constantly innovating and we strive to avoid rigid rules that stifle innovation.

Act like an owner

Act like an owner

We pick the trash up off the floor and we don’t need rules to guide behavior since everyone acts in the company’s best interest.

Our Founders

Tom holds a master’s degree from the London School of Economics and an MBA from Wharton. Prior to co-founding Recast he built a quantitative market research firm consulting for clients such as Amazon, McKinsey and Nike.

Tom Vladeck

Co-Founder of Recast

Michael is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

Michael Kaminsky

Co-Founder of Recast

See our Bayesian MMM tool in action

Scroll to Top