How to make a marketing report that accounts for macro trends

In this post we collaborated with Funnel.io to show how you could use their various ad platform connectors to do linear regression in Google sheets, then showcase the result of that analysis in a chart. The use case depicted was making a report that accounts for macro trends like COVID, but this method could also be used for Marketing Mix Modeling.

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> How to make a marketing report that accounts for macro trends

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