Run Clear, Rigorous Lift Tests.
GeoLift by Recast makes it easy to run experiments & measure the incremental impact of your online and offline media channels.
Simple enough for any team to use. Powerful enough to inform million-dollar decisions.
Leading teams trust Recast:
Know What’s Incremental. Cut What Isn’t.
GeoLift by Recast measures the incremental conversions driven by marketing activity—separating true growth drivers from channels claiming credit for conversions they didn’t actually drive.
How GeoLift by Recast Works
Turn marketing hypotheses into rigorous experiments. No PhD required.
Design an experiment in 15 minutes.
Upload data (date, location, and KPI), then choose experiment length, spend-up vs. spend-down, and desired statistical power.
In minutes, know exactly which markets to test, how much to spend, and what lift you’ll be able to detect. Ready-to-implement test plans, no PhD required.
Test complete? Get answers instantly.
Upload results and see the incremental lift that the experimental spend change drove in your test locations compared to your control locations.
Recast’s analysis measures statistical significance and includes confidence intervals that are easy to communicate to different marketing stakeholders.
Insights that drive real decisions.
Your test proved what works—now act on it with conviction.
- Confidently scale up spend into winning channels.
- Feed results directly into your MMM for better forecasts.
- Plan your next tests based on what you discovered.
GeoLift by Recast lets you present clear, causal ROI that finance trusts and approves, creating a roadmap to profitable growth.
Experiments That Drive Real Decisions.
From channel scaling to budget allocation, answer the questions that matter most.
Is Brand Search cannibalizing organic sales?
Turn off brand campaigns in select markets & understand incremental impact.
Should I scale or cut Meta spend?
Increase spend in test regions. Understand Meta’s incremental ROI with higher spend.
Are my retail promotions profitable?
Hold out promotions in test stores. Measure incremental revenue vs. margin loss.
Is our new paid channel worth pursuing?
Launch in select geos first and measure incremental ROI before rolling out fully.
Are my Amazon ads incremental?
Pause Amazon spend in test regions, then measure lift in your on-site D2C sales.
Is programmatic display working?
Shift spend in test markets and measure display’s true incrementality.
P1 Commerce
GeoLift by Recast has made running lift tests for our clients straightforward instead of overcomplicated. The setup is quick, the results are easy to interpret, and the insights give our clients confidence to make smarter marketing decisions with real business impact.
Gavin Trippe
Co Founder
Acadia
GeoLift by Recast was surprisingly easy to use, and the market selection tool has saved our team tons of time identifying the best test markets. Having clear data to validate decisions to our clients has also led to more trust, transparency, and willingness to test into new channels.
John York
Analytics and Strategy Team Lead
Robust statistical methods for every marketing team
Test Design Flexibility
Configure spend-up, spend-down, or go-dark tests. Recast power analysis finds the optimal geo split and budget for statistical significance, no matter your test size.
Uncertainty Intervals
See the full range of possible outcomes with confidence intervals, not just “significant” or “not.” Make decisions based on risk tolerance, not p-values.
Synthetic Controls
Advanced algorithms weight control markets to perfectly match test markets’ pre-test behavior. Get clean reads with fewer markets and real-world data.
Platform Agnostic Testing
Test any channel with geographic targeting—TV by DMA, digital by zip, retail by store. If you can geo-target it, you can test it.
Try GeoLift by Recast completely free for 6 months.
Design and analyze unlimited tests with the same statistical rigor used by Fortune 500s. No credit card required, no limits on usage.
Our mission is simple: help more brands run more lift tests, make better decisions, and stop wasting budget on channels that don’t work.