How to automate marketing mix modeling with an MMM data feed spreadsheet

We partnered with Supermetrics to bring you this post on how to build an MMM feed automatically in Google Sheets. This can save you enormous time in preparing your marketing mix model, and also lets you continually updated it without going through the data gathering and cleaning exercise again.

Read the post in full here:

> How to automate marketing mix modeling with an MMM data feed spreadsheet

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