Solution - Recast

Built for accuracy
and statistical validity

To take action with an MMM, you need to validate and trust its
output. The Recast process is designed to produce models with the
most accurate ROI estimates and forecasts of marketing performance.

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The Recast Process

Every Recast model undergoes a best-in-class configuration
and validation process. Models are then continuously
validated with ongoing backtests and lift tests.

Build and Validate

Recast’s model build and validation process — including parameter recovery, stability checks, hold-out tests, and more — far exceeds industry standards.

Ongoing Backtests

Good MMMs can consistently predict the future. Recast continuously verifies the accuracy of all models with visible, in-platform accuracy scorecards.

Experimentation

Recast models automatically self-calibrate with the results of your incrementality tests. The Recast platform is fully compatible with all lift-testing tools.

All Recast engagements include ongoing support from
a dedicated customer success manager and a team of
in-house data scientists.

Full Validation Process

See our Modern MMM platform in action

Model Methodology Overview

Recast’s model methodology was built from the ground up by an in-house team of PhD
statisticians. For a closer look, review our model methodology documentation.

1) Run Millions of Simulations

Recast runs millions of simulations, each a path of what your conversions would have been with a specified set of ROIs, time-shifts, and other factors like organic growth.

2) Identify Plausible Simulations

Amongst these simulations, Recast identifies the ones that are closest to your actual set of historical conversions.

3) Summarize Simulation Results

Each plausible simulation contains a full set of ROIs, organic growth trajectories, time-shifts, and more. These are all summarized on your Recast dashboard.

Recast Documentation

Recast In-Action

Co-Founder Tom Vladeck walks through the Recast platform and shows how marketers are using it to improve ROI. Want to see more? Check out demos of every core Recast feature.