The Recast Blog

Start Measuring What Matters

Can you trust your media mix model? That is an obvious but not asked enough question that everyone using MMM should consider – in-house, with a vendor, it doesn’t matter. As you try and answer it, you…

Featured Posts

Recast Model Validation Process

At Recast we believe that in order for our customers to get value out of Recast, the model needs to be correct. That is, it …

The MMM Checklist

At Recast, we often speak with practitioners who are trying to build their own MMM in-house. While we think there are great reasons to use …

The Recast Philosophy

One of the first things people generally want to know about Recast is how it compares with their other media measurement systems. Generally, the clients …

Modern Marketing Mix Modeling (MMM)

Marketing Mix Modeling (sometimes known as Media Mix Modeling, or simply MMM) has been rising rapidly in popularity in the last few years as marketers …

All Recast Articles

What are interaction effects in marketing (with examples), and how to model them in your MMM

If you’re doing media mix modeling in-house or through a vendor, being thoughtful about interaction effects will be key to making your model work. For context, interaction effects in marketing are when the performance of one channel (or, in general, our marketing effectiveness) is influenced by another variable (a different …

What are interaction effects in marketing (with examples), and how to model them in your MMM Read More

The Decline of Tracking Pixels: Marketing Measurement in a Privacy-Focused World

That digital tracking is breaking should be of no surprise to any marketer by now. The things that have worked for the last ten years are quickly losing effectiveness and reducing the visibility of marketers that rely on tracking people across the internet.  Tracking pixels is something marketers have built …

The Decline of Tracking Pixels: Marketing Measurement in a Privacy-Focused World Read More