Recast Blog: Measure What Matters


Recent Posts

The Three Pillars of Media Measurement

In the marketing world, there are three main ways to measure marketing effectiveness. They are different in their approaches, benefits and drawbacks, and we believe every marketer should understand how they work and how they differ in order to be…

Modern Media Mix Modeling

With the rise of e-commerce, online advertising, and the ability for companies to perform fine-grained digital attribution at the customer level, media-mix modeling has fallen in popularity and many marketers of the newest generation are not…

What is attribution?

At the highest level, marketing attribution is about estimating the relative effectiveness of different advertising channels. While the term is used quite broadly to cover lots of different techniques and tools, the goal is the same: determine which…