Trusted by top performance marketing brands
The world’s best marketers optimize over $1.2 billion in annual marketing spend with Recast
Make Better Decisions with Recast
Weekly model refreshes let you measure the true incrementality of your marketing in real-time. Eliminate wasted marketing spend and keep doubling down on what works.
Automatically track your pacing against goal, probability of hitting goal, and get automatic recommendations to improve performance.
Input your goal (profit, ROI, or revenue) and Recast will show you exactly how to optimize budgets across channels to meet it.
Seamlessly upload budgets, explore scenario analyses, and see the results of different forecasts in our interactive platform. Bonus: you don’t need to be a data scientist to use it.
Solving Real Problems for Leading Brands
Recast helped our brand work through unchartered territories by modeling out our marketing activations during the pandemic.
With Recast, we’ve been able to produce measurement for our retail channels comparable to what we previously only had for DTC.
Recast has been an invaluable partner and has provided marketing insights where our post-checkout survey and multitouch attribution partner couldn’t and can’t.
The Recast Difference
Marketers need tools that are unbiased and accurate. Recast’s team of PhD Data Scientists has been building best-in-class algorithms for over 5 years.
Optimize your budget in-flight based on real-time performance.
Modern MMMs must be verifiable. We provide tools to continuously verify our model’s accuracy so you can always trust the results.
See model accuracy and underlying uncertainty (confidence intervals) in an easy-to-use web interface.
Recast is designed for action to help your team avoid “analysis paralysis”.
Recast automatically adapts to a changing world so you are always up-to-date.
Recast’s sophisticated statistical model can handle all of the complexity of your business.
Meet Our Founders
We saw too much MMM snake-oil being sold and wanted to do something about it. Together with some of the world’s top statisticians, we’re building a comprehensive measurement platform that helps modern marketers make better decisions.