Marketing Mix Modeling for Modern Brands
Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines.
Unlock your growth potential
Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth.
Privacy friendly
Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that effect other measurement methodologies.
Trusted by top performance marketing brands
The Recast Difference
Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real-time.
Real-time performance
Built to help modern marketers adjust spend based on real-time performance
Confidence intervals
Confidence intervals for every ROI, saturation curve, and time shift estimate
Saturation curves
Predicts where next dollar will be most effective, because they are different and impactful concepts
Automated modeling
Recast’s fully Bayesian model lets us incorporate your business context right into the code
Weekly results
Initial results 2-3 weeks after receiving data, then weekly results in 1-2 days
Optimizer and forecaster tools
Input your goal and per-channel and total budget spend constraints, and receive a budget that is optimized for your selected target
The Clear Choice
Inferior models misestimate impact or don’t get you results in time, causing you to flush working dollars down the drain. When you are spending millions on marketing, you cannot overestimate the cost of getting it wrong.
 | Traditional MMM | Facebook Robyn | Google Lightweight MMM | Orbit | Recast |
|---|---|---|---|---|---|
| Changing ROI Over Time |  | | |  |  |
| Marketing Spend Time-Shift | | | | | |
| Declining Marginal Efficiency of Spend | | | | | |
| Pull-Forward and Pull-Backward effects | | | | | |
| Model Seasonality | | | | | |
| Handle Upper and Lower Funnel Channels Correctly | | | | | |
| Incorporate Results of Lift Tests | | | | | |
| Update Frequently | | | | | |
Recast: Your Single Source of Truth for Cross Channel Media Allocation
Channel agnostic, Recast gives equal weight to:
- Top of funnel
- Bottom of funnel
- Offline channels
- Online channels
Recast: The only media mix solution built for the pace of modern performance marketing
Recast only uses spend data, not impressions or clicks, so your results are not biased toward channels with better tracking. What you get is an apples to apples view of media performance across the funnel.
Don’t Just Take Our Word for It
To improve our holistic planning process and adjust our media mix going forward, we needed a measurement tool that could be our one single source of truth.
Megan Seman, Directer of Brand at Curology
Recast helped our brand work through unchartered territories by modeling out our marketing activations during the pandemic.
Neil Heckman, Director, Acquisition Marketing at Away
With Recast, we’ve been able to produce measurement for our retail channels comparable to what we previously only had for DTC.
Josh Heidler, Head of Growth at Harry’s Labs
Recast has been an invaluable partner and has provided marketing insights where our post-checkout survey and multitouch attribution partner couldn’t and can’t.
Marjorie Chelius, Head of Marketing at Mockingbird
Want to see our measurement platform in action? Book a demo with us!
Provides apples-to-apples view of channel effectiveness across the marketing funnel.
Results updated weekly to respond to changes in performance and macro factors
