Measure incrementality, build powerful forecasts,
and optimize any media mix (every week)

Recast turns complex marketing activity into a unified
view of ROI and incrementality. Powered by the world’s
most statistically rigorous media mix model.

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How It Works

From pharma, to self storage, to hyper-growth D2C brands. Complex businesses
choose Recast to optimize more than $1.2 billion in annual marketing spend.

Continuously measure true incrementality

Recast helps you understand the true impact of your marketing
channels. Our privacy-friendly platform refreshes weekly so you
can make better decisions in real-time.

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Goal Tracker

Set a business goal and Recast will automatically track your pacing against and probability of meeting it.

Budget Optimizer

Input a goal (profit, ROI, or revenue) and Recast will show you exactly how to optimize budgets across channels to meet it.

Scenario Analysis

Seamlessly upload budgets, explore scenario analyses, and view the results of different forecasts in our interactive platform. 

Automated Backtesting

Continuously verify model accuracy in-platform. Recast makes the MMM black box a glass box.

Bonus: Recast automatically self-calibrates with your incrementality tests.

“Recast helped our brand work through unchartered territories by modeling out our marketing activations during the pandemic.”
Neil HeckmanDirector, Acquisition Marketing, Away
“With Recast, we’ve been able to produce measurement for our retail channels comparable to what we previously only had for DTC.”
Josh HeidlerHead of Growth, Harry’s Labs
“Recast has been an invaluable partner and has provided marketing insights where our post-checkout survey and multitouch attribution partner couldn’t and can’t.”
Marjorie CheliusHead of Marketing, Mockingbird
“With Recast, we can see exactly how many customers came from each channel and how many more customers we could get if we increased spend per channel.”
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Evan MaridouCMO, Negative Underwear
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“Recast really is our tool to better understand what is the incrementality of our paid marketing channels. Beyond that, it helps us forecast our business at different spend thresholds.”
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Michaela HinceDirector of Growth Marketing, Mockingbird
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Who uses Recast?

Sophisticated teams that demand a statistically rigorous MMM platform use
Recast to answer their toughest marketing measurement questions.

Technical marketers use Recast to measure the incrementality of online & offline channels, understand channel halo effects, and optimize budgets across their media mix.

Marketing-focused data scientists use Recast to analyze saturation curves, time shifts, and marginal ROI for every media channel. They also verify the accuracy of Recast with in-platform validation tools.

Finance teams use Recast’s automatic forecasting tools to set and track pacing against marketing goals, and understand the impacts that marketing efficacy shifts have on business performance.

Meet Our Founders

We saw too much MMM snake-oil being sold and wanted to do something about it. Together with some of the world’s top statisticians, we’re building a comprehensive measurement platform that helps modern marketers make better decisions.

Tom Vladeck holds a master’s degree from the London School of Economics and an MBA from Wharton. Prior to co-founding Recast he built a quantitative market research firm consulting for clients such as Amazon, McKinsey and Nike.

Michael Kaminsky is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

Schedule a Personalized Recast Demo

Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.

Not ready for a demo? You can always reach us at: info@getrecast.com