MMM Academy

Media Mix Modeling Academy

Everything you need to know on your media measurement journey, all in one place.

Explore articles on incrementality, building an MMM, model validation, vendor selection, operationalizing MMM, and more.

Our best content, distilled into MMM Academy sections that will help with every stage of your measurement journey.

Academy Sections
  • 1) MMM and Incrementality
  • 2) Building an Attribution Stack
  • 3) Navigating the MMM Landscape
  • 4) Building a Media Mix Model
  • 5) Validating a Media Mix Model
  • 6) MMM in Your Company
  • 7) MMM at Recast
  • Appendix: How to Measure Anything
  • 1) MMM and Incrementality
  • 2) Building an Attribution Stack
  • 3) Navigating the MMM Landscape
  • 4) Building a Media Mix Model
  • 5) Validating a Media Mix Model
  • 6) MMM in Your Company
  • 7) MMM at Recast
  • Appendix: How to Measure Anything
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