Proprietary MMM Built for Complex Marketing Programs
Multi-stage funnels, time-varying performance, channel interactions, promotion effects, and more.
Recast’s proprietary model tackles marketing’s hardest modeling challenges, then delivers answers and forecasts you can rely on.
Proprietary Research → Accurate, Actionable Media Mix Models
Recast answers the questions that break other MMMs.
Time-Varying ROIs
How has each channel’s performance changed over the last year?
View and forecast seasonality by channel and see how incremental performance changes over time.
Upper Funnel x Lower Funnel Interaction
Are lower funnel channels being driven by upper funnel channel spend?
Measure channel interactions and assess the scalability of channels like Brand Search with distinct modeling of upper and lower-funnel campaigns.
Universal Lift Test Calibration
How does Recast stay accurate without relying on lift tests?
Recast dynamically learns from every spend change and uses lift tests to sharpen model estimates without dependence on them.
Multi-Stage Modeling
What channels are most efficient at driving down-funnel conversions?
Proprietary multi-stage models estimate the incremental, down-funnel impact of paid media.
Spikes and Promotions
Did our latest promotion drive incremental revenue? Was it profitable?
Recast improves modeling of spikes (promos, events, etc.) by estimating their incremental pull-forward and pull-backwards effects.
Hierarchical Modeling
Can we model different distribution channels across multiple product lines?
Recast’s Bayesian hierarchical structure provides modeling flexibility and the ability to pool information across multiple models to improve accuracy.
By the Numbers
Recast’s Proprietary MMM
8,000+
Lines of custom model code written by our research team to implement Recast MMM
20%
Of Recast employees hold an advanced degree in math, engineering or statistics
40,000+
Parameters re-estimated weekly in each Recast model, 100x more complex than leading open-source models
$5B+
Annual marketing spend optimized with Recast
An MMM is only as good
as its forecasts
Every MMM claims accuracy, but forecasts are where the rubber meets the road.
Every Recast customer receives live, out-of-sample forecast accuracy reports for their models every week and clear, consistent predictions that can be proven right or wrong.
95%
Recast Model Forecast Accuracy
Across all clients
Includes 3000+ production models
Deep Insight into Every Channel.
Every Metric. Every Decision.
Go beyond surface-level ROI to understand saturation points, incremental
performance trends, and decay curves for every online and offline media channel.
Automated Data Error Detection
Every week, Recast ingests your latest data and checks it for issues before refreshing your model. If something looks off – missing dates, historical revisions in spend, suspiciously low KPIs – you’ll get an alert.
Critical errors stop the refresh entirely, while warnings flag things worth investigating without blocking your workflow. It means you can trust that every recommendation Recast gives you is built on clean data.
Schedule a Recast demo
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com
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