Built from the ground up for enterprise teams
Best-in-class MMM engineered by our research team and battle-tested across billions in annual marketing spend. Now fully accessible through APIs, MCP, and report templates you can build on.
What you’ll solve with Recast
Recast answers the questions that break other MMMs.
Time-Varying ROIs
See how each channel’s performance is changing over time
A channel’s ROI moves with seasonality, creative fatigue, and competition. Recast re-estimates every marketing channel each week, so your plans reflect current performance and not last year’s.
Upper > Lower Funnel Demand Flow
Trace branded search spend back to the channels that create lower funnel demand
Recast models lower-funnel channels like branded search and affiliates as outcomes of your upper-funnel spend. See which channels generate bottom-of-funnel demand, and learn how far branded search can actually scale.
Universal Lift Test Calibration
Lift tests and your MMM provide consistent (not conflicting) estimates
Recast incorporates every lift test as evidence, calibrating model estimates to experimental results. Instead of choosing between the model and the test, you get one number supported by both.
Multi-Stage Modeling
Optimize for revenue, not just cheap upper-funnel conversions
Recast’s multi-stage models follow each channel’s impact through the funnel — from lead to purchase to revenue — so budget goes to the channels driving the outcomes that matter, not the ones producing the cheapest upper-funnel conversions.
Spikes and Promotions
Did our latest promotion drive incremental revenue? Was it profitable?
A strong promo week can simply pull sales forward from the weeks around it. Recast estimates each promotion’s true incremental lift, including pull-forward and pull-back effects, so you know whether discounts were actually profitable.
Hierarchical Modeling
One model that reconciles DTC, Amazon, and retail to your P&L
A separate model for each sales channel double-counts demand, and the numbers never add up. Recast supports modeling every sales channel and product line in one hierarchical system, so channel-level results sum to a top line finance can verify.
By the Numbers
Recast’s Proprietary MMM
3,000+
Production models running today — each one validated against reality with weekly forecast scorecards
40,000+
Parameters re-estimated weekly in each Recast model, 100x more complex than leading open-source models
20%
Of the Recast team holds an advanced degree in math, engineering, or statistics
An MMM is only as good
as its forecasts
Every MMM claims accuracy, but forecasts are where the rubber meets the road — so every Recast customer receives live, out-of-sample forecast accuracy reports each week, with clear predictions that can be proven right or wrong.
95%
Recast Model Forecast Accuracy
Cumulative and out-of-sample, across all clients
See what’s actually driving channel performance.
Go beyond surface-level ROI to understand saturation points, incremental
performance trends, and decay curves for every online and offline media channel.
Automated Data Error Detection
Every week, Recast ingests your latest data and checks it for issues before refreshing your model. If something looks off – missing dates, historical revisions in spend, suspiciously low KPIs – you’ll get an alert.
Critical errors stop the refresh entirely, while warnings flag things worth investigating without blocking your workflow. It means you can trust that every recommendation Recast gives you is built on clean data.
Schedule a Recast demo
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com
Recast is SOC 2 compliant and a badged Meta Measurement Partner.
