Is Less Really More? The Art and Science of Experimenting with Channel Cuts
Airbnb famously turned off their paid media and argued it turned out to be a successful decision. But was it? While Airbnb’s decision to turn off paid media may have resulted in some cost savings, it’s important to consider the potential long-term effects on its customer acquisition and brand equity. …
Is Less Really More? The Art and Science of Experimenting with Channel Cuts Read More »