Case Study

Mockingbird empowers parents with premium, well-designed baby gear like their signature Single-to-Double Stroller. With a complex buyer’s journey and an omni-channel media mix, digital-tracking methods like multi-touch attribution failed to capture the full impact that Mockingbird’s marketing efforts had on their business. Mockingbird needed a holistic approach to marketing and …

How Mockingbird Measures True Incrementality with Recast Read More