What should be in your Marketing Mix Modeling (MMM) Request For Proposal (RFP)?
We see a lot of media mix modeling RFPs here at Recast. Unfortunately, a lot of them don’t emphasize what we, as practitioners, think is most important – not to us, but to them as a brand. There are 3 elements that should be on every MMM RFP: Each element …
What should be in your Marketing Mix Modeling (MMM) Request For Proposal (RFP)? Read More »
