Recast APIs are Here Recast now connects to everything – your AI agents, planning tools, data warehouse, and more. We just shipped API access to Recast. Your AI agent can now run a Recast optimization, your budget spreadsheet can trigger forecasts, and your Tableau dashboard can pull Recast outputs on […]
New in Recast: APIs are Here Read More »
GeoLift by Recast is built to help you design and analyze rigorous geographic incrementality experiments. However, when using GeoLift or any other similar tools there’s one issue you should always be aware of: the problem of “generalizability”. The problem of “generalizability” plagues all types of experimental design – researchers and
Considerations When Designing GeoLift Tests Read More »
What are probabilistic forecasts? We care about two things when we’re making forecasts: how “correct” is the forecast (how far away were the actuals from the predicted values) and how good are we at understanding our own uncertainty (we want to penalize a forecast less if it was said to
Using CRPS to Evaluate Recast Models Read More »
Designing incrementality experiments can be tricky for businesses that have substantial amounts of natural or induced seasonality in their business. Big events like black friday or cyber monday discounts can be make-or-break for certain businesses and so it can be critical to understand the incrementality of advertising during this time
Designing Incrementality Experiments During the Holidays Read More »
Many businesses face tough challenges when it comes to measuring marketing incrementality because the nature of their product implies conversions that happen at multiple stages. Marketing activity drives new users or customers to the first stage, and then some proportion of those customers “convert” into a subsequent stage. This may
Product Update: Multi-Stage Models Read More »
In today’s rapidly evolving retail environment, it can be a real challenge for omnichannel brands to measure the incremental impact of their marketing efforts. The modern customer journey spans multiple touchpoints — a consumer might browse for a product category online, see a TV ad, get driven to an owned/D2C
How Omnichannel Brands Leverage Marketing Mix Modeling (MMM) Read More »
We see a lot of media mix modeling RFPs here at Recast. Unfortunately, a lot of them don’t emphasize what we, as practitioners, think is most important – not to us, but to them as a brand. There are 3 elements that should be on every MMM RFP: Each element
What should be in your Marketing Mix Modeling (MMM) Request For Proposal (RFP)? Read More »
