YouTube is a powerful advertising platform with over 2 billion active users. However, measuring the effectiveness of YouTube ads can be challenging, especially for large brands with complex marketing mixes. There are a number of different ways to measure YouTube ads, each with its own strengths and weaknesses. In this article, we will discuss four …
Affiliates are really hard to measure. Brands that do affiliate marketing will often face these three main challenges: 1 – The realm of affiliate marketing is vast. It ranges from coupon sites to more intricate partnerships, like a strategic collaboration with BuzzFeed. Each offers its own value proposition, and they often need to be measured …
Marketers often talk about the brand-performance spectrum, but we look at this differently at Recast. We believe that all marketing should be performance marketing – every dollar you’re putting out to the world and every marketing activity should have a goal and a way to measure its impact. That doesn’t mean that every campaign is …
The Brand-Direct Response Spectrum: Why All Marketing Should Be Performance Marketing Read More »
Marketers are in a tough spot when it comes to measurement: iOS14 made everyone conservative about tracking, performance marketers are nervous to test less measurable channels, and all their attribution methods disagree, with no single source of truth. If there’s one thing we want to achieve at Recast is to get marketers at modern consumer …
The 4 phases in the marketing measurement journey: Read More »
Influencer marketing is the technique of compensating a celebrity or someone well-known in your industry for promoting your product or service, typically on social media. This can be done through a variety of methods, including sponsored posts, co-creation of content, or featuring a celebrity in your advertisements or on your website. Influencer marketing is of …
Podcast advertising is a form of digital advertising that allows companies to place ads in podcasts. This type of advertising can be used to target a specific audience, and it can be an effective way to reach potential customers who are interested in the topics covered in the podcast. Podcast advertising is an important part …
TV advertising is the process of promoting a product or service on television, across broadcast, cable, or satellite. This can be done through a variety of methods, including traditional commercials (i.e. the SuperBowl), infomercials, product placement, and sponsorship. Advertising on TV is an important part of the marketing mix, because it is a very effective …
