Recast Around the Web

When Promo Codes Aren’t Enough: Measuring Influencer Campaigns with Marketing Mix Modeling

This post talks about how to do Marketing Mix Modeling when you’re investing heavily in influencer marketing. We teamed up with the Influencer Marketing experts at Modash to outline the scale of the problem and how to fix it. You can read the post in full here: > When Promo Codes Aren’t Enough: Measuring Influencer …

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How to automate marketing mix modeling with an MMM data feed spreadsheet

We partnered with Supermetrics to bring you this post on how to build an MMM feed automatically in Google Sheets. This can save you enormous time in preparing your marketing mix model, and also lets you continually updated it without going through the data gathering and cleaning exercise again. Read the post in full here: …

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Calibrating Your Marketing Mix Model With Post-Purchase Survey Data

In this post we cover a common way to make your marketing mix model work with your other attribution methods: setting Bayesian priors. This is a powerful technique which can be used not just for incorporating survey data, but also any other attribution method you deem reliable. You can read the post in full here: …

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The Attribution Stack: How to Make Budget Decisions in a Post-iOS14 World

In this post we cover the attribution stack, and how it relates to the impact of iOS14. This is a seminal post for anyone looking for guidance on how the analytics landscape has changed, as well as a comprehensive map of what attribution methods are out there. It was well received with the Reforge audience, …

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