MMM Academy Item: 3) Navigating the MMM Landscape

9 questions to ask your mmm vendor

9 Questions to Ask Your MMM Vendor (or Internal Marketing Science Team)

Introducing Media Mix Modeling (MMM) into your organization is a decision that requires careful consideration and due diligence. MMM is hard, and it’s worse to do it badly than to not do it at all.  If you’re starting to consider how to do MMM, you might be thinking about whether …

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