One of the hardest things to do is get buy in from the finance team when requesting marketing budgets. This is a time consuming, difficult challenge, and how well you do determines a lot of the future success you’ll find in your role. One of the ways in which this can be easier is in setting a range of outcomes rather than a binary forecast. This is something Causal allows you to do natively.
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> Setting Realistic Expectations Between Marketing and Finance
