Not every lift-testing or incrementality experimentation platform is created equal. Customers have used GeoLift by Recast to design and analyze hundreds of incrementality experiments using the platform’s best-in-class algorithms. We believe these have led to the most accurate and actionable test results in the market.
In fact, many Recast customers have used GeoLift by Recast to re-analyze previous experiments that were run on other platforms or with other algorithms. In these scenarios, GeoLift by Recast has outperformed in model accuracy and precision of results.
Recast’s team of data scientists and statisticians have developed GeoLift by Recast to improve upon other offers in the market by using new, better methodologies for both test design and the analysis of test results.
GeoLift by Recast improves upon the state of the art by using:
- Augmented synthetic controls instead of matched market
- Simulation-based selection of treatment and control geographies to improve test design
- Automatic A/A testing to confirm study validity
- Transparent weights estimation so you get a “glass box” statistical model
Combined, these advances make GeoLift by Recast a leading, reliable tool for designing and analyzing geographic-based incrementality experiments.
The benefits to brands are numerous:
1. Accuracy and Confidence: Experiment confidence and accuracy are higher than with other approaches
2. Minimize Test Budget Size: Experiments designed with GeoLift by Recast require smaller test budgets than with other approaches so you put less marketing budget at risk
3. Run Concurrent Tests: Because each individual experiment can be smaller, you can run multiple tests concurrently allowing for a more complete experimentation roadmap
4. Maximize Selection Speed for Iterative Design: GeoLift by Recast’s test design process runs thousands of simulations, and delivers a recommended market list, with multiple concurrent test groups, in under 2 minutes. Additionally, the platform automatically recommends new tests with the highest likelihood for actionable decisions based on the estimated incrementality of that marketing channel.
All in all, GeoLift by Recast is a best-in-class incrementality experimentation platform that you can use completely free for six months. Click here to start your trial.
