MMM Academy Item: 7) MMM at Recast

People often ask us about the differences between Recast’s next-generation MMM platform and Google’s open source MMM tool, Lightweight MMM. In this blog post we do a compare-and-contrast between these tools – we’re obviously biased but will do our best to lay out the pros and cons of each tool …

Recast vs LightweightMMM Read More »

The central modeling challenge for an MMM is the following: given any set of marketing inputs (budget decisions, promotion dates, new product launches, etc.) to be able to accurately predict what our customer’s performance will be.  But, how do we judge our model’s ability to meet this challenge? How do …

How we do holdout testing at Recast Read More »