Recast MMM Platform

Recast is building the world’s
most rigorous MMM platform

A poorly specified MMM can cost you millions. Recast’s process focuses
intensely on accuracy, radical transparency and model quality.

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Live Accuracy

From pharma, to self storage, to hyper-growth D2C brands. Complex businesses
choose Recast to optimize more than $3 billion in annual marketing spend.

How is Recast different?

There’s a lot of noise in MMM, but not about the things that matter:
rigor, model quality, and vendor transparency. We’re changing that.

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We take accuracy (really) seriously.

The Recast process holds every model to an unparalleled performance standard before and after delivery.

We are radically transparent.

Recast is a glass box. We openly publish forecast accuracy & all model docs, and emphasize transparency throughout The Recast Process.

We’re obsessed with model quality.

More than 30% of Recast holds a PhD in math or statistics. Their proprietary research continues to improve the underlying MMM that powers Recast.

“Recast helped our brand work through unchartered territories by modeling out our marketing activations during the pandemic.”
Neil HeckmanDirector, Acquisition Marketing, Away
“With Recast, we’ve been able to produce measurement for our retail channels comparable to what we previously only had for DTC.”
Josh HeidlerHead of Growth, Harry’s Labs
“Recast has been an invaluable partner and has provided marketing insights where our post-checkout survey and multitouch attribution partner couldn’t and can’t.”
Marjorie CheliusHead of Marketing, Mockingbird
“With Recast, we can see exactly how many customers came from each channel and how many more customers we could get if we increased spend per channel.”
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Evan MaridouCMO, Negative Underwear
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“Recast really is our tool to better understand what is the incrementality of our paid marketing channels. Beyond that, it helps us forecast our business at different spend thresholds.”
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Michaela HinceDirector of Growth Marketing, Mockingbird
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Who uses Recast?

Sophisticated teams that demand a statistically rigorous MMM platform use
Recast to answer their toughest marketing measurement questions.

Technical marketers use Recast to measure the incrementality of online & offline channels, understand channel halo effects, and optimize budgets across their media mix.

Marketing-focused data scientists use Recast to analyze saturation curves, time shifts, and marginal ROI for every media channel. They also verify the accuracy of Recast with in-platform validation tools.

Finance teams use Recast’s automatic forecasting tools to set and track pacing against marketing goals, and understand the impacts that marketing efficacy shifts have on business performance.

Meet Our Founders

We saw too much MMM snake-oil being sold and wanted to do something about it. Together with some of the world’s top statisticians, we’re building a comprehensive measurement platform that helps modern marketers make better decisions.

Tom Vladeck holds a master’s degree from the London School of Economics and an MBA from Wharton. Prior to co-founding Recast he built a quantitative market research firm consulting for clients such as Amazon, McKinsey and Nike.

Michael Kaminsky is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.

Schedule a Recast demo

Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.

Not ready for a demo? You can always reach us at: info@getrecast.com

Recast is SOC 2 compliant and a badged Meta Measurement Partner.