Recast is the world’s most rigorous
incrementality platform
Plan, experiment, validate, and optimize marketing
performance in a unified platform. Powered by
Recast’s best-in-class Causal MMM and Recast GeoLift.
Complex businesses – from enterprise, to pharma, to self-storage, and beyond – trust
Recast to plan and manage more than $3 billion in annual marketing spend.
How is Recast different?
There’s a lot of noise in marketing measurement, but not about the things that matter:
statistical rigor, MMM quality, validation tools and vendor transparency. We’re changing that.
Intense focus on accuracy.
Recast’s model building process, seamless lift test calibration, and in-platform validation tools ensure every model is held to an unparalleled performance standard before and after delivery.
Radical transparency.
Recast is a glass box. Model docs are openly published, forecast accuracy is displayed in-platform, and transparency is emphasized throughout model building and ongoing iteration.
Obsession with model quality.
More than 20% of Recast holds a PhD in math or statistics. Their proprietary research continues to improve the underlying Causal MMM and GeoLift products that power Recast.
Read the case study
Read the case study
Who uses Recast?
Sophisticated teams that want to plan, experiment, validate and optimize marketing
performance with a rigorous incrementality system choose Recast.
Technical marketers use Recast to measure the incrementality of online & offline channels, understand channel halo effects, and optimize budgets across their media mix.
Marketing-focused data scientists use Recast to analyze saturation curves, time shifts, and marginal ROI for every media channel. They also verify the accuracy of Recast with in-platform validation tools and experiments designed and analyzed in Recast GeoLift.
Finance teams use Recast’s automatic forecasting tools to set and track pacing against marketing goals, build annual plans, and understand the impacts that marketing efficacy shifts have on business performance.
Meet Our Founders
We saw too much MMM snake-oil being sold and wanted to do something about it. Together with some of the world’s top statisticians, we’re building a comprehensive measurement platform that helps modern marketers make better decisions.
Tom Vladeck holds a master’s degree from the London School of Economics and an MBA from Wharton. Prior to co-founding Recast he built a quantitative market research firm consulting for clients such as Amazon, McKinsey and Nike.
Michael Kaminsky is a trained econometrician with a background in healthcare and environmental economics. He previously built the marketing science team at men’s grooming brand Harry’s before co-founding Recast.
Schedule a Recast demo
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com
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