Phase One: Model Configuration

Deep-dive on the specifics of your business and how your team operates marketing channels. No two businesses are
the same and we will accurately reflect this during model configuration.

Phase Two: Model Performance Checks

We make things hard for our models. A set of rigorous performance checks ensures that they are stable and have identified true causal signal.
Said another way, we know that Recast’s models need to be accurate and robust in order for you to make important decisions with them.

Phase Three: Delivery and Ongoing Calibration

The work doesn’t stop after model delivery. The out-of-sample forecast accuracy of Recast’s models is automatically validated
in-platform every week. You can also work with the Recast team to design lift tests that calibrate the accuracy of your models.