Recast Demo Videos
Explore Recast’s key platform features and methodology with Co-Founder Tom Vladeck.
Platform Overview
Join Tom Vladeck, co-founder of Recast, in this detailed walkthrough of the Recast marketing mix modeling platform.
Discover how Recast empowers the world’s most sophisticated brands to measure and optimize their spend.
Hold-out Testing
In this video, Tom explains Recast’s built-in backtesting feature, and how weekly model accuracy scorecards help customers build confidence in their model.
See our Modern MMM platform in action
Spikes and Promos
Tom explains how Recast models holidays and promotions (or spikes, as we like to call them). He also shows how the impact of spikes can be analyzed on the Recast platform.
Channel Level Deep Dives
In this video, Tom walks through Recast’s channel-level deep dive feature. It helps customers understand the ROI of their media channels over time, as well as saturation, time shift and more.
Last Week’s Performance
Join Tom for a walkthrough of Last Week’s Snapshot, a high-level but comprehensive overview of media performance over the last seven days.