A Comprehensive Incrementality Platform
Powered by Recast MMM and Recast GeoLift
Plan, experiment, validate, and optimize marketing performance in a rigorous and transparent platform.
From onboarding to ongoing engagement, Recast provides all of the resources your team needs to create a robust incrementality system: a cycle of testing and iteration towards stronger marketing performance.
Platform Features
Recast GeoLift: Measure marketing’s incremental impact by designing and analyzing geographic-based lift tests. Recast GeoLift can be used to validate results of other attribution methods and seamlessly calibrates with Recast Media Mix Models.
Media Mix Modeling: Recast MMM leads the industry in transparency, robustness, and statistical rigor. Once configured, Recast models are refreshed on-demand (even weekly!) to match the cadence of your marketing team, and are continuously validated with in-platform tools and experimentation.
Planning & Forecasting: Recast MMM and Recast GeoLift power a full suite of planning, insights, forecasting, and goal-tracking tools. The Recast dashboard and its tools are always accessible to your marketing, data science and planning teams.
How Recast Works
The Recast process produces robust, statistically rigorous Media Mix Models that can be used with Recast GeoLift to engage in a cycle of testing and iteration towards better marketing performance.
Model Building and Ongoing Validation: Recast’s model building process — including parameter recovery, stability checks, hold-out tests, and more — is best-in-class. The accuracy of all Recast models is continuously verified with visible, in-platform accuracy scorecards.
Planning and Optimization: The Recast dashboard is always-on and includes a suite of tools that can be used to build marketing plans, identify experiment opportunities, optimize budgets across your marketing mix, and track pacing towards key business goals.
Experimentation and Iteration: Recast’s MMM, GeoLift, and dashboard tools can be used in tandem to build an incrementality system in your organization: a cycle of experimentation and iteration towards stronger marketing performance.
All Recast engagements include ongoing support from an in-house team who can help analyze model results, identify experiment opportunities, interpret scenario analyses, and more.
A Comprehensive Incrementality Platform
GeoLift by Recast
Lift tests are the gold standard for measuring incrementality. Recast’s experimentation platform estimates marketing’s incremental impact by designing and analyzing geographic-based lift tests.
Results can be used to validate the output of Recast MMM, reduce uncertainty in channel estimates, and calibrate future media mix model runs.
MMM Building and Validation
Recast’s model building process is designed to produce models with the most accurate ROI estimates and forecasts of marketing performance.
After passing a series of stringent performance checks, Recast continuously verifies the accuracy of all models with visible, in-platform accuracy scorecards and ongoing experimentation.
Insights and Optimization Tools
Recast’s insights tools measure the incrementality of online & offline media channels, including saturation curves, time shifts, channel halo effects, and more.
Recast also makes finding the optimal marketing mix for your business easy. Input complex business constraints into Recast’s Optimizer and run scenario analyses to test the impact of different budget flights, price levels and/or promotional calendars.
Forecasting and Goal-Tracking
Recast’s Forecaster generates powerful scenario analyses up to two years into the future, and is flexible in handling complex business constraints.
Once you’ve set media budgets, track pacing towards key business outcomes with the Goals feature and receive automatic recommendations to improve marketing performance.
In-Platform Backtesting
You can’t make confident decisions with an out-of-date MMM that’s impossible to verify.
Recast publishes the results of out-of-sample forecast accuracy checks in-platform to all users, in order to build confidence that models are able to consistently predict the future.
Schedule a Personalized Demo
Learn more about Recast’s unified Incrementality Platform.
Not ready for a demo? You can always reach us at: info@getrecast.com