Hit your goals, forecast with ease, and build a plan your CFO trusts.
Recast is a unified suite of insights, forecasting and goal-tracking tools. Plan your marketing mix with confidence, generate powerful scenario analyses and stay on top of pacing towards your most important business goals.
Optimal budget allocation with one click
Recast makes finding the optimal marketing mix for your business easy. Already locked into your podcast plan? Have a minimum commitment on linear TV spend?
Complex business constraints are no problem for Recast’s Optimizer. Run scenario analyses to test the impact of different budget flights, price levels and/or promotional calendars.
Automatically track pacing against goals
Once your marketing goals and plan are set, Recast will automatically track your pacing against those goals.
Easily report out on pacing vs. goals and your percentage likelihood of hitting your marketing targets.
Dynamically respond to changes in performance
Performance falling off? Avoid end-of-quarter surprises with Recast’s automatic recommendations to get marketing performance back on track.
Easily re-forecast and re-plan as frequently as your business needs it.