Recast Guides
E-Books, templates, and long-form guides to support your media measurement journey.
Recast’s MMM E-Book
Our free e-book covers everything you need to succeed with an MMM project, including a checklist of features, estimated timelines, and tips on winning over stakeholders.
The MMM Checklist: Model Features
It can be difficult to know where to start when trying to build a Media Mix Model (MMM) in-house or selecting a vendor to work with. That’s why we’ve put together the MMM checklist.
Pitching Execs on MMM
Do you think your company is ready for a Media Mix Modeling (MMM) project? This guide explains how to effectively pitch it to your finance and executive teams.
Triangulating Measurement Methods
If you want to zero in on the truth of what’s really working in your marketing mix, you need to start using measurement methods together. That’s the focus of this guide. It will provide a thorough understanding of the four main marketing measurement methods — including their strengths and weaknesses — and how to use them effectively together.
How to Build an Attribution Stack
Attribution is not a one-size-fits-all method. This guide explores how companies of different sizes can assemble effective attribution stacks.
