Recast Incrementality Guides

Do you think your company is ready for a Media Mix Modeling (MMM) project? You’ll probably have to get buy-in from your finance and executive teams first.

This guide will explore four key topics that span the basics of measurement all the way through to vendor selection and operationalizing MMM at your company. Those topics are incrementality, the basics of MMM, incorporating MMM into decision making, and what to look for in an MMM vendor.

Throughout, we’ll also touch on the most effective ways to discuss these topics with your executive and finance teams, and most importantly, how to get buy-in for your project.