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Recast’s Coffee Breaks include deep dives into complex marketing science topics with experts and operators in an informal setting.
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Watch Recast’s Latest Coffee Break
Coffee Break #11: John James
Recast’s Coffee Breaks include deep dives into complex topics with experts and discussion + Q&A with operators in an informal setting. We’ll cover everything from digital tracking and attribution to running effective experiments and MMM.
In this session, John James, a sales and marketing advisor to leading D2C and B2B brands, joins us to discuss brand marketing. We’ll explore the history of brand campaigns, approaches to measuring their effectiveness, and the concept of delayed-release effects.