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Recast’s Free MMM Guide
We talk to many brands who are looking to Marketing Mix Modeling (MMM) to help them measure marketing performance, in order to better optimize their marketing budgets.
Our free e-book covers everything you need to succeed with an MMM project, including a checklist of features, estimated timelines, and tips on winning over stakeholders.
Featured Blog Articles
At Recast we believe that in order for our customers to get value out of Recast, the model needs to be correct. That is, it …
At Recast, we often speak with practitioners who are trying to build their own MMM in-house. While we think there are great reasons to use …
One of the first things people generally want to know about Recast is how it compares with their other media measurement systems. Generally, the clients …
Marketing Mix Modeling (sometimes known as Media Mix Modeling, or simply MMM) has been rising rapidly in popularity in the last few years as marketers …