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Recast’s Free MMM Guide

Featured Blog Articles

Recast Model Validation Process

At Recast we believe that in order for our customers to get value out of Recast, the model needs to be correct. That is, it …

The MMM Checklist

At Recast, we often speak with practitioners who are trying to build their own MMM in-house. While we think there are great reasons to use …

The Recast Philosophy

One of the first things people generally want to know about Recast is how it compares with their other media measurement systems. Generally, the clients …

Modern Marketing Mix Modeling (MMM)

Marketing Mix Modeling (sometimes known as Media Mix Modeling, or simply MMM) has been rising rapidly in popularity in the last few years as marketers …

Recast Coffee Breaks


Recast’s Marketing Measurement Coffee-Break Session #1 – Jim Gianoglio
Recast’s Marketing Measurement Coffee-Break Session #2 – Jim Kingsbury
Recast’s Marketing Measurement Coffee-Break Session #3 – Arun Srinivasan
Recast’s Marketing Measurement Coffee-Break Session #4 – Zach Epstein

Case Studies