Recast Tools
Interactive tools for MMM model builders. Explore time shifts, adstock effects, Gaussian Processes, and more.
Time Shift Playground
The Time Shift Playground is an interactive Shiny app that lets MMM builders experiment with adstock and carryover effects in real-time.
Adjust decay rates, shift curves, and saturation parameters while instantly seeing how these changes impact your model’s channel attribution and ROI calculations.
Gaussian Process Playground
The Gaussian Process Playground is an interactive Shiny app that lets you explore how different kernel functions and hyperparameters shape time-varying coefficients in your MMM.
Visualize how various covariance structures capture seasonality, trends, and smooth changes in channel effectiveness over time.
GeoLift by Recast
With GeoLift by Recast, you can design and analyze geographic-based incrementality tests that reveal the true impact of any paid media channel.
GeoLift by Recast is currently available on a 6-month free trial. To get started, please follow the link below.
