Welcome to the APH Resource Center
Recast’s best, most relevant content—curated just for APH listeners.
This is everything marketing analytics practioners need to build better models, run more robust experiments, and do more effective marketing science.
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Become a marketing analytics expert
MMM Academy
Recast’s MMM Academy is built for marketing analytics pros who want to turn incrementality theory into practice. Learn the fundamentals of MMM, how to validate your model, and how to apply it to real business decisions.
Whether you’re evaluating vendors or building in-house, the MMM Academy equips you with the tools to make smarter, data-backed choices.
E-Book and Guides
For marketing analytics leaders, our free e-book “Operationalizing Modern MMM for Your Brand” and companion guides provide step-by-step direction on building, validating, and embedding MMM into your organization’s decision-making process.
Modern Analytics for Marketers Series
Join us in exploring modern analytics built for marketers, where we break down complex concepts like incrementality and MMM into actionable steps—helping you unlock more impactful strategies and stronger stakeholder alignment.
How to Build an Incrementality System
For marketing analytics professionals, it’s not enough to generate insights—you need to bring them to life. This article explores both the tactical steps you can take to build an “incrementality system” and the broader philosophical mindset required to embed a true culture of experimentation within your organization.
