Welcome to the Recast Resource Center

Everything you need to know about media measurement, marketing science, MMM and more. All in one place.

Become an expert in media measurement

Recast’s MMM Academy teaches you the basics of incrementality, how to build and validate your MMM, and how to put it into action at your company.

Whether you’re new to MMM, looking for a vendor, or building your own model, Recast’s MMM Academy has something for everyone.

Our free e-book “Operationalizing Modern MMM for Your Brand” and actionable guides are essential resources on your media measurement journey.

Expert interviews, learning series and more. Recast’s video series are where marketers learn modern marketing measurement frameworks.

Join Tom Vladeck, Co-Founder of Recast, for detailed walkthroughs of every core feature in Recast’s Modern MMM platform.

All of our articles on media measurement, marketing science, media mix modeling, and more.