Recast > Guides

Beyond Search & Social

Many brands feel “stuck” in paid search and paid social. They know new channel testing (podcast, linear tv, radio, etc.) should be a priority, but have no idea where to start:

• What are the “next best” channels to start testing?
• How should we structure tests and define success?
• How should we think about cross-channel measurement as our mix expands?
• Does channel expansion mean we’re ready for statistical modeling? Or not?

If you’re struggling to expand your channel mix or are thinking about marketing measurement as your brand scales, check out Recast and Right Side Up’s new guide.