Budgets, Plans and Forecasts Trusted by Marketing and Finance
Forecast outcomes, optimize spend, and track performance with models that prove their accuracy over time:
→ Real-time plan pacing and goal tracking
→ Continuous forecasting with proven 95% accuracy
→ Automated budget optimization with flexible constraints
→ Dynamic media planning with scenario analysis
*Forecasts and plans automatically refresh weekly with your latest performance data
Dynamic Planning and Forecasting
Plans and forecasts that automatically
adapt as your business evolves
Scenario Analysis, Forecast Accuracy Tracking
Predict outcomes and understand uncertainty before committing budget
Model different spend and promotion scenarios to understand their incremental impact. Receive high and low-case predictions with every forecast.
Recast automatically tracks and publishes model forecast accuracy. Watch predictions improve as the model learns from each planning cycle and build confidence before committing budget.
Automatic Budget Optimization
Automatically find optimal paid media budgets and flighting
Automatic budget recommendations maximize outcomes while respecting real-world constraints. Shift spend to where it drives the most incremental value.
Period / Period Performance Tracking
Compare true marketing impact over time
Track incremental performance across weeks, months, and quarters. See exactly how marketing effectiveness evolves and which channels are trending up or down.
Comprehensive Goal & Plan Tracking
Stay aligned with marketing plans, hit your business targets
Monitor adherence to marketing plans in real-time. Know when actual spend diverges from plan and course-correct before it impacts results.
“What-if?” Retrospective Analyses
Measure what would have happened with different marketing decisions
Compare actual results against alternative budget scenarios. Quantify the impact of past decisions to inform future planning.
Automatic Refreshes
Forecasts and budgets that stay current automatically
All forecasts, budget recommendations, and tracked plans automatically refresh weekly as new performance data arrives.
This allows plans to stay current without manual updates, reflecting the latest marketing conditions and channel performance shifts.
Static Spreadsheets → Dynamic Planning
Recast’s tools turn static plans into dynamic
forecasting, optimization and goal tracking systems
Static Planning
Dynamic Planning
Recast’s planning and forecasting tools turn static budgets into dynamic strategy:
Dynamic: Plans and forecasts refresh weekly as performance data arrives, keeping recommendations current with real results
Flexible: Run unlimited scenarios to model promotions, budget cuts, or channel shifts – then optimize automatically within your constraints
Accurate: Every forecast is backed by models that prove their accuracy over time, learning from each prediction to give you confidence that compounds
Finger-in-the-wind spreadsheet planning misses forecasts and erodes trust between Marketing and Finance.
Static: Point-in-time plans become outdated the moment conditions change, with no mechanism to incorporate new performance data
Inflexible: Spreadsheet-based planning can’t model scenarios quickly or optimize across constraints, forcing gut-feel decisions under pressure
Unvalidated: Without forecast accuracy tracking, every miss chips away at credibility – and you never know if your planning approach is improving
Validated Planning for Every Stakeholder
Marketing Teams:
Prove incremental impact and secure budget with validated forecasts
Communicate marketing’s true value: Demonstrate exactly how much incremental revenue each marketing channel drives
Secure marketing budgets: Provide Finance with validated forecasts and high/low estimates with every investment request
Optimize in real-time: Identify which channels have room to scale and which are saturated, so you can shift spend to maximize growth
Finance Teams:
Track performance, validate forecasts, and plan scenarios with confidence
Automatic plan tracking: Monitor actual vs. planned spend and compare forecast outcomes against real results without manual reconciliation
Validated revenue forecasts: Get continuously updated forecasts with proven accuracy and clear confidence intervals
Model scenarios instantly: Understand the revenue impact of budget cuts, increases, or reallocation before making investment decisions
Hyperscaling teams:
Scale fast with a planning system that keeps pace with your business
Plans that scale with growth: Recast’s planning systems adapt weekly to changing performance, even as you double or triple revenue
Optimize across explosive growth: As spend scales 2-3x, find optimal budget allocation across dozens of channels
Prove marketing drives scale: Show executives how marketing investments connect to hypergrowth with validated models that track accuracy at every stage
Powered by Recast’s
Proprietary Media Mix Model
Behind every forecast, optimization, and plan lives Recast’s proprietary MMM.
Recast MMM’s cumulative 95% forecast accuracy across clients means every strategic decision – from budget allocation to revenue projections – is built on measurement your team can trust.
Schedule a Recast demo
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com
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