MMM and Lift Testing, all in one place.
Use Recast GeoLift to design and analyze lift tests, and use results to calibrate your Media Mix Models. Recast is a one-stop platform that gets you closer to measuring true incrementality across your media mix.
Recast GeoLift
Lift tests are the gold standard for measuring incrementality. Recast’s (new!) experimentation platform estimates marketing’s incremental impact by designing and analyzing geographic-based lift tests.
Results can be used to validate the output of Recast, reduce uncertainty in channel estimates, and calibrate future media mix model runs.
Seamless Calibration with Lift Tests
Recast MMM is compatible with all lift testing platforms and correctly incorporates results from experimentation into your MMM.
This improves the precision of measuring all channels in your media mix by reducing uncertainty in your model. The Recast team is always available to help identify lift tests and other opportunities to improve modeling precision.
Creating an Incrementality System
Plan, experiment, validate, optimize. Recast provides all the tools needed to create an incrementality system in your organization.
The result is a statistically rigorous cycle that gets your team closer to measuring true incrementality and aligns your organization in a framework of testing and learning.