Recast clients model their KPIs with 94.5% accuracy.
Speed, accuracy and model quality matter. You can’t make confident decisions with an out-of-date MMM that’s impossible to verify.
Recast updates on-demand and continuously verifies out-of-sample forecast accuracy. Our clients see the results of these accuracy checks with every model refresh, and now, so can you.
Is this dashboard real? Yes, absolutely.
Transparency is critical, especially in an MMM market that’s been flooded with black box solutions. The accuracy dashboard above is the same one we use internally to score ourselves and make sure we’re continuing to improve the underlying model that powers Recast.
Our clients receive their own, refreshed versions of this dashboard every week. It shows them when Recast is working, and lets them hold us accountable when it’s not.
How does Recast consistently predict the future?
You should know when your model has identified true causal signal (and when it hasn’t). Recast’s model rigor, configuration & validation processes, and ongoing research & development produce accurate, robust models that our clients trust.
Validation Process
Every Recast model goes through a rigorous configuration and validation process that far surpasses industry standards.
This ensures that all Recast models identify true causal signal between marketing spend and business performance, and can deliver accurate and actionable recommendations to improve marketing performance.
Model Rigor
Its easy to run data through a model. Its hard to find true causal signal between marketing activity and business performance.
That’s why we’ve devoted so much of our resources to building the most statistically rigorous MMM on the market. Want a look? We openly publish all of Recast’s model methodology documentation.
Research and Development
The proprietary MMM that powers Recast contains more than 60,000 lines of code written in Stan. It’s complex, and it’s continuously improved by the Recast team’s research into difficult modeling challenges.
This includes, but is not limited to, time-varying ROIs, the interaction between upper and lower funnel channels, and how to model promotional events.
Ongoing Calibration
Recast is fully compatible with all lift testing tools and calibrates models with their results. Don’t know where to start? The Recast support team advises all clients on channel selection for lift tests, as well as test flighting.
Over time, this allows Recast to be used as more than just a reporting platform. It becomes a system of continuous marketing improvement.
Recast vs. Open-Source Models
We take model accuracy (really) seriously and know that it can make the difference between a well-placed marketing bet and a poor one. That’s why, internally, we compare Recast’s out-of-sample forecast accuracy every week against leading open-source projects.
Schedule a Personalized Recast Demo
Learn how Recast can help you eliminate wasted marketing spend, optimize your channel mix and plan for the future with reliable forecasting.
Not ready for a demo? You can always reach us at: info@getrecast.com