We’re on a mission to rid the world of wasted marketing spend
Recast is built by scientists, for marketers. We are committed to using the world’s most advanced techniques and technologies to solve the most important problems in marketing measurement.
Recast makes marketing more effective
Billions of dollars are wasted every year on ineffective marketing spend. These dollars flow from innovators, investors, and entrepreneurs into the coffers of some of the world’s largest companies.
Wasted marketing dollars barrage consumers with advertisements for products they’ll never purchase, and crowd out the messages for products that might actually be useful. By helping marketers better measure and optimize their marketing budgets, Recast is helping businesses grow more profitably and invest more money in improving products rather than wasting money on useless advertisements.
Effective marketing requires deep empathy with customer problems, creative genius, and, critically, the ability to accurately measure what’s working in a world that’s constantly shifting under our feet. Unfortunately, today’s marketers are flying blind trying to piece together disconnected and biased data sources into a coherent whole. Marketers need tools that are unbiased, accurate, and actually answer the questions that will help them make better marketing decisions. Recast is building exactly those tools.
Recast is built by scientists, for marketers. We are committed to using the world’s most advanced techniques and technologies to solve problems for marketers.
We take our jobs as scientists seriously: we are committed to pursuing the truth in all its glory and we don’t shy away from uncomfortable truths (even if it means telling a customer something they don’t want to hear). By providing an independent and unbiased assessment of marketing performance, Recast gives marketers a central source of truth they can trust.
Operating Principles
Play to win
We are building Recast to be the best marketing platform on the market. Period.
Take action
At Recast we have a bias toward action. If something’s broken, fix it. Don’t wait to be told what to do.
Move with urgency
Building a company is a race against the clock. At Recast we move fast to get ahead.
Improve the system
We don’t blame individuals for mistakes. Every error is an opportunity to fix tools to improve future performance.
But stay flexible
Too much process limits innovation. At Recast we are constantly innovating and we strive to avoid rigid rules that stifle innovation.
Act like an owner
We pick the trash up off the floor and we don’t need rules to guide behavior since everyone acts in the company’s best interest.
