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Welcome to the Recast Resource Center

Everything you need to know about media measurement, marketing science, MMM and more. All in one place.

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Become an expert in media management

MMM Academy

Recast’s MMM Academy teaches you the basics of incrementally, how to build and validate your MMM, and how to put it into action at your company.

Whether you’re new to MMM, looking for a vendor, or building your own model, Recast’s MMM Academy has something for everyone.

E-Book and Guides

Our free e-book “Operationalizing Modern MMM for Your Brand” and actionable guides are essential resources on your media measurement journey.

Video Series

Expert interviews, learning series are where marketers learn modern marketing measurement frameworks.

Product Demos

Join Tom Vladeck, Co-Founder of Recast, for detailed walkthroughs of every core feature in Recast’s Modern MMM platform.

Recast Blog

All of our articles on media measurement, marketing science, media mix modeling, and more.